Web Traffic…

1. What is web traffic? Give two examples.
Web traffic is the amount of data sent and received by visitors to a web site.
examples: Alexa Internet and Nielsen NetRatings.

2. Describe the difference between website “hits” and website “unique visits.” Yup, you’re going to have to do a little research.
Hits are the number of times the website has been visited through a search engine. Unique visits are from the people that visit the website frequently.

3. Tell why it is important to know both “hits” and “unique visits” for any given website. Also, tell which one (hits or unique visits) is most useful for determining web traffic and overall website effectiveness?
To know how many people just dropped by the site and how many people really paid attention to the site.

4. Now, go to the website called http://www.alexa.com

a. What is the top website in the world ? http://www.google.com
b. What is the top website in Japan ?
c. Now, find the global traffic rank for the “official” Avatar movie website using alexa.com

Links to where i got my answers:

alexa web traffic
Web traffic


~ by rollingsal on March 23, 2010.

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